![]() ![]() “This is important because streaming media companies don’t necessarily only want you to binge-watch on their platform. “Viewing platforms could launch consumer surveys to get a sense for how likely a viewer would be to plan their schedule around bingeing a certain show,” she said. The findings can be valuable to entertainment companies because they can be instrumental in helping them with market research, Karmarkar said. The research also indicates that how shows are described and marketed to consumers can impact what they plan to binge and not binge. ![]() “Binge-watching is not always about a failure of self-control it can also be a thoughtful preference and planned behavior.” Documentary series - if they have a consecutive story line - can be just as bingeable as fictional series. The findings suggest that genre alone isn’t a good predictor of a desire to binge. The authors also found that no matter how “bingeable” a show is, viewers are much less likely to plan to watch multiple episodes if the streaming service or channel features commercials. Binge-watching is not always about a failure of self-control it can also be a thoughtful preference and planned behavior.” “However, media consumption is more complex. It is generally seen as impulsive, maybe problematic, but certainly very indulgent,” Karmarkar said. ![]() “Binge-watching can have a negative connotation, like binge-eating or binge-drinking. “We find that the notion of a show being so interesting that it just sucks people in and they can’t pull away is not the whole story,” said study co-author Uma Karmarkar, assistant professor of marketing and innovation at the Rady School. Viewers also are more likely to pay to watch shows consecutively and/or wait to be able to consume more than one episode at a time, the study says. The mapping on this website is provided by external mapping providers and is for general information purposes only.You may occasionally receive promotional content from the La Jolla Light. ![]() Please contact your local authorized Land Rover Retailer for availability and prices. Some vehicles are shown with optional equipment and retailer-fit accessories that may not be available in all markets. The information, specification, engines and colors on this website are based on European specifications and may vary from market to market and are subject to change without notice. Some features may vary between optional and standard for different model year vehicles. Jaguar Land Rover Limited is constantly seeking ways to improve the specification, design and production of its vehicles, parts, options and/or accessories and alterations take place continually, and we reserve the right to make changes without notice. This is a very dynamic situation, and as a result imagery used within the website at present may not fully reflect current specifications for features, options, trim and color schemes. Please contact your local authorized Land Rover Retailer for detailed specifications. The global shortages of semiconductors and other materials are currently affecting vehicle build specifications, option availability, and build timings. Important note on imagery & specifications. © 2023 Jaguar Land Rover North America, LLC ![]()
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